Marketing & Content Strategy

I help organizations communicate with clarity, purpose, and heart.

Drawing from a broad, cross-disciplinary background in marketing, content strategy, and creative leadership, I blend strategic insight with compassionate communication to help brands connect meaningfully with the people they serve.

Whether you’re refining your message, elevating your website, or building a content framework that feels aligned and intentional, I bring a grounded, thoughtful approach to every project.

What I Offer

Content Strategy & Editorial Direction

Your message deserves structure, clarity, and intention.

I help organizations articulate their voice, clarify their purpose, and build content systems that support long-term growth.

Areas of support include:

  • Brand voice & messaging frameworks
  • Editorial calendars & content planning
  • Multichannel storytelling strategy
  • Copy editing & refinement
  • Content audits & recommendations
  • Thought leadership development

Website Messaging & UX Writing

Your website is your first impression, and your audience decides quickly whether to stay.

I create clean, intuitive, user-centered copy that reflects your brand’s values and guides visitors with ease.

Services include:

  • Homepage & About page messaging
  • Service & program pages
  • Clear content hierarchy
  • Calls to action (CTAs)
  • UX-focused copy
  • SEO-friendly content structure

SEO & Analytics

Clarity deserves visibility.

I support organizations in improving their search performance with compassionate, data-informed guidance that keeps your message human and accessible.

Areas of expertise:

  • SEO keyword research
  • Metadata & title optimization
  • Website content audits
  • On-page SEO enhancements
  • Analytics interpretation & recommendations
  • Custom Power BI dashboards for clear, visual reporting and decision-making

Email Marketing & Automation

Email is a powerful, personal way to connect with your audience.

I help brands craft messages that feel warm, intentional, and true, while also delivering results.

Support includes:

  • Welcome sequences
  • Nurture campaigns
  • Newsletter content
  • Promotional & launch emails
  • Automation workflows (Go High Level, Pardot, HubSpot, Mailchimp, etc.)

Digital Campaigns & Creative Direction

From concept to execution, I offer strategic and creative support for digital campaigns that tell your story with impact.

Offerings include:

  • Campaign messaging
  • Landing page copy
  • Video scriptwriting
  • Brand storytelling across channels
  • Multi-platform content development

How I Work

Three core values guide my approach:

Clarity: simplifying the complex
Compassion: listening deeply and honoring your vision
Creative Strategy: transforming thoughtful ideas into intentional action

Every project begins with a conversation to understand what you need and how I can best support you.

Let’s Work Together

If you’re ready to bring more clarity, creativity, and compassion to your message, I’d love to connect.

Contact Laurie