Portfolio
A curated selection of strategic writing, editorial storytelling, design, marketing, and photography work created to bring clarity, connection, and measurable results.
I’m a marketing strategist and writer with a strong design foundation, partnering with mission-driven organizations to translate complex ideas into clear messaging, high-performing content, and thoughtful creative. My work spans healthcare, education, manufacturing, wellness, nonprofits, and small business — blending strategy, storytelling, and visual design to support real communication goals.
Explore examples of my writing, publishing projects, newsletters, and photography below.
Strategic Writing & Editorial Storytelling
From long-form editorial features to brand-driven content, my writing brings clarity, voice, and narrative cohesion to complex ideas. I specialize in editorial storytelling, thought leadership, interviews, and strategic content developed to support broader communication and marketing goals.
Rather than producing isolated pieces, I create writing that lives within a larger narrative, strengthening voice, consistency, and meaning across platforms.
Raising the Barre
Such a blessing to be able to write an article on never giving up on your dreams for Women’s Day for an issue with a circulation of over 20 million.
Technical Writing: The New Mormon Tabernacle, My Favorite Broadway …
Reach out to Laurie for more published writing examples.
Hootie Hysteria
It was tremendous hanging out with Hootie and the Blowfish, and an honor to write the first article ever written about the band as they began their rise to fame.
Laurie’s favorite quote:
Be like the bird who, pausing in her flight awhile on boughs too slight, feels them give way beneath her, and yet sings, knowing she hath wings. ~ Victor Hugo
Soaring Spirit
I had the good fortune to interview world-renowned sculptor and beautiful human being Grainger McKoy for “A Soaring Spirit.” Not only is his artwork on display worldwide, but it is also at one of my favorite places, Brookgreen Gardens.
Blogs: The Happy Bishop
Laurie’s favorite authors:
Shakespeare, J. R. R. Tolkien, Lee Child, Clive Cussler, Diana Gabaldon
End-to-End Publishing & Design
From concept to print, I manage the full creative process, including layout, original photography, artwork, copywriting, and production-ready files for printers. My work functions as a one-stop publishing solution, delivering cohesive, brand-aligned publications from start to finish.
By keeping strategy, content, and design under one roof, I ensure visual and editorial consistency throughout the entire publishing lifecycle.
Beef Brochure, Brand & Subscription Launch
Created the logo and full visual identity, then designed and produced the beef brochure — including photography, layout, and content, while also developing a successful subscription service that drove ongoing customer engagement.
Fred Smith Company Ranch 5th Annual Sale
From photography to layout and content, I produced a brand-aligned catalog that fully embodied the company’s visual identity.
Fred Smith Company Ranch 4th Annual Sale
This earlier catalog reflects a fully integrated approach, with photography, layout, and content developed to reinforce the company’s brand identity.
Folk Artist CD Label Design
Designed a custom CD label that visually reflects the artist’s music and aesthetic, translating sound and story into a cohesive visual form.
For more examples of my design work, please reach out to me. Because websites evolve long after launch, I share examples of sites I’ve created, built, and maintained through conversation, offering context, strategy, and outcomes across industries from ranching to healthcare, education, and manufacturing.
Email Marketing & Newsletter Strategy
Newsletters remain one of the most effective tools for building trust and sustaining engagement. My newsletter work blends strategic messaging, clean layout, and audience-aware content across healthcare, education, manufacturing, and small business audiences.
From editorial planning and writing to design, imagery, and calls to action, each newsletter is created to inform, connect, and support specific communication goals.
FSC Ranch Extra Efforts
Created newsletter for an upcoming cattle auction — including photography, layout, and content, while also updating website presence to drive auction participation.
BritFit Newsletter
Created a newsletter for a personal trainer.
Trach Talk
Created a newsletter for UNC Children’s Hospital to bridge the gap between medical professionals and families of children with tracheostomies.
HSUMC Newsletter
Created a newsletter for HSUMC.
I’ve also developed newsletters for manufacturing, healthcare, and education.
Photography & Visual Storytelling
Strong visuals are foundational to effective communication. My photography supports editorial storytelling, branding, marketing campaigns, and print production, capturing imagery that feels authentic, intentional, and aligned with the message it supports.
I approach photography with a strategic eye, creating images that integrate seamlessly into websites, publications, newsletters, and marketing materials across industries and environments.
I’ve professionally photographed everything from clipping machines, politicians, brides-to-be, 2,000 lb. bulls, and beyond. I bet you’re curious as to which was the most difficult to photograph. Sit down with me, and we’ll talk about it.